February 29, 2024

Gives your customer safe internet access and your business gets insights, full tables and higher spending. Your retail WiFi network will have a coverage area, usually within the borders of your store. When shoppers enter your store and attempt to join the in-store WiFi network, their phone or other WiFi-enabled device will redirect to a webpage, which you create. Helping you dramatically improve your ability to connect with and understand your customers. Read more about WiFi Marketing here. Customers who have access to free WiFi tend to stay in-store longer than customers who don’t. Providing free WiFi will help your business see an increase in customer spending. Reward your most loyal customers with specially-targeted coupons.

WiFi Marketing

Also, it allows you to make queries, filter and export data to an external marketing tool you already use. This concept refers to all the techniques enabling the use of a guest WiFi network as a communication or data acquisition channel. As the digitalisation of point of sale networks continues, WiFi marketing is positioned as a strategic marketing tool that should not be missed.

At GoGoGuest, we consider guest WiFi, any point-of-purchase in-store or online and third-party applications to be unique touchpoints that offer insight into a customer’s interests and preferences. The guest experience is simple, flexible and can support your desired guest WiFi policy.

When customers choose to login into WiFi with Facebook, you can prompt them to like your page or do a check-in on your Facebook page. When your customers visit your Facebook business page and like your page, it increases the chances of getting noticed across similar audiences. Network administrators can generate tons of leads through the Classic Hotspot captive portal. They can then export the collected data to a third-party marketing application like Mailchimp.

Present a Customized Splash Page

Competition from other stores as well as online retailers is fierce. A strong retail brand and great products aren’t enough, you need a little something extra to boost your marketing efforts. The main difference between WiFi and geofencing is that WiFi uses radio signals to communicate with a smartphone whereas geofencing uses GPS signals. GPS can have a big impact on the battery life of your customer’s mobile device as it requires satellites and cell phone towers in order to pinpoint exact location. Geofencing does not work indoors and usually works better for proximity marketing outdoors. Taking into account that majority of businesses already have WiFi network at their venues and they do not need to buy a new router, the only cost remaining is the cost of marketing platform. The dream of many businesses is to be able to understand and deliberately influence their customers.

You should receive a text shortly with a link to view a sample Guest Flow.

56% of smartphone users want to receive location-based offers on their phones when they’re near a store. Transform your guest WiFi into an engaging customer experience that collects customer data and boosts revenue.

The data collected through WiFi Marketing enables businesses to send highly targeted promotions to specific customer segments. For instance, a restaurant can send special dinner offers to customers who have dined with them before.

Our solutions provide essential data-driven insights into operational efficiency, staffing, and product offerings so you can make the most informed decisions. While you could set up your own guest network and provide shoppers with the password, that’s not exactly Wi-Fi marketing in action. Essentially, that works the same as it would if you were to have a guest in your home.

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